Water scarcity threatens life everywhere.

Water scarcity poses a grave threat to all life, with deteriorating weather, thirsty animals, and declining health contributing to environmental imbalance. Forests, ponds, rivers, and even large industries are suffering as resources dwindle. In response, the Chief Minister of Rajasthan, India, Shri Bhajan Lal, has initiated various water treaties to transform the state into a water-rich region. Inspired by his efforts, the campaign consultancy company “MarConPra” developed the “Sharmanism” model of water management. This model aims to address the water crisis and sustain water abundance, ensuring a balanced ecosystem and future prosperity for the affected areas.